Resources
One-in-Five and Growing Fast: A Profile of Hispanic Public School Students
Hispanics and Health Care in the United States: Access, Information and Knowledge
2008 National Survey of Latinos: Hispanic Voter Attitudes
2007 National Survey of Latinos: As Illegal Immigration Issue Heats Up, Hispanics Feel a Chill
Latinos Online
Hispanics and the 2008 Election: A Swing Vote?
The Hispanic Vote in the 2008 Democratic Presidential Primaries
HISPANIC FACT PACK
What’s up (and down) in the U.S. Hispanic market.
AS U.S. AD SPENDING growth virtually ground to a halt in early 2008, the $4 billion U.S. Hispanic market continued to post small but respectable gains.
In the first quarter of 2008, spending on Spanish-language TV grew by 4.4% and Spanish-language magazines surged by 14.2%, while the U.S. media market as a whole grew by just 0.6%, according to TNS Media Intelligence. Spanish-language newspapers, however, fared no better than their general market counterparts, falling 5.3%, in line with the 5.2% drop for ad spending in the overall newspaper market.
In 2007, Hispanic media ad spending grew by 4.2% while the general market was essentially flat at 0.2% growth, according to TNS. The biggest Hispanic surge was in internet media, up 36.3% in 2007.
Advertising Age’s fifth annual Hispanic Fact Pack includes data about marketers’ 2007 ad spending by company and category, demographic trends, and rankings of top TV, radio, newspaper, magazine and online media. Expanded information on digital media and how it is used by Hispanics is included.
Ad Age’s exclusive ranking of the top 50 U.S. Hispanic agencies for the first time includes non-Hispanic agencies that report a significant amount of Hispanic business.
Most Hispanic agencies had a good year, with only three of the top 25 seeing a drop in revenue.
For marketers, it was a mixed year. Seven of the top 10 Hispanic advertisers cut their budgets in 2007, including double-digit drops by AT&T (-10%) and Verizon Communications (-13%). Further down the ranking, Coca-Cola Co. slashed spending by 48% and PepsiCo by 30%. Other marketers stepped up with new support for the Hispanic market, as insurance companies State Farm and Allstate boosted spending by 91% and 26%, respectively, and Kraft Foods was up by 34% and Toyota Motor Corp. by 17%.
In 2008, Univision Communications continued its legal wrangles with its main program provider, Mexico’s ambitious media giant Grupo Televisa. A U.S. trial to determine the fate of their long-term programming agreement was repeatedly postponed as the two sides tried to negotiate an agreement.
The No. 2 Spanish-language TV network, NBC Universal-owned Telemundo, poached Jacqueline Hernández, publisher of the biggest Spanish-language magazine, People en Español, for the new post of chief operating officer.
-Laurel Wentz
2008 Hispanic Fact Pack
Advertising Age
La Causa Inc.
President/CEO
Milwaukee WI
Company Overview
La Causa is Milwaukee’s leading multicultural not-for-profit child development and social services agency, chartered to provide children, youth and families with quality, comprehensive services to nurture healthy family life and enhance community stability. With more than 300 employees, they serve over 10,400 individuals annually in one of Milwaukee’s least advantaged, yet diverse, neighborhoods. The agency includes a network of bilingual child development and social services providing a broad range of child care, education, prevention and child welfare programs. The Charter School building, completed in 2001 at a cost of more than $5 million, is a bright, modern and spacious structure that provides a secure, inspiring learning environment for a diverse student body.
Position Information
The President/CEO is responsible for overall administration, management, direction of La Causa operations and programs and supervision of Executive Management Team. Serves as liaison to the organization’s Board of Directors. The President and CEO is responsible for strategic planning, budgeting and fiscal management, fund raising, personnel, public relations and policy development and implementation.
Requirements
Minimum of five years of experience as an Executive or Senior Manager, with experience in one or more not-for-profit organizations strongly preferred.
Bilingual, with fluency in both oral and written forms of Spanish and English, required.
Experience in and a commitment to serving families of various socioeconomic groups.
Excellent communication skills, both oral and written, interpersonal relationship skills, and ability to work effectively in a culturally diverse environment.
Excellent organizational skills and outstanding capacity for managing multiple priorities and producing results in a short amount of time.
Knowledge of word processing, spreadsheets, desk top publishing and data bases with experience in using Microsoft Office suite.
For confidential consideration, please contact
Juana Solis
Executive Recruiter
David Gomez & Associates
Phone: 312-279-2017
Email: jsolis@dgai.com
————————————————————————————
Business Development Manager
Department: Marketing and Sales
Reports To: SVP, Marketing & Sales
Location: Chicago, IL & Glendale, CA
Summary
The ideal candidate must have the ability to interact professionally with all levels and build strong relationships with key producers and decision-makers at their accounts. The candidate should be able to formulate and implement effective account strategies and business plans to enhance the sales of SBLI USA’s product lines through various distribution channels. The Business Development Manager is also responsible for leveraging and acquiring new partnerships with
both existing and new business opportunities across multiple company distribution channels, i.e., Telesales, Direct Mail Marketing, Employee Group Life and regional SBLI / USA Customer Centers.
• Drive sales and brand recognition by networking with Associations + Non Profits
• Ensures that all sales targets and expense budgets are achieved
• Evaluate and pursue new business opportunities in all distribution channels
• Provide feedback to our corporate office on product needs, enhancements, and process improvements
• Visit bank branches to solidify and strengthen relationships and company brand
Desired Qualifications
• 5 years minimum managing a team
• 3 years minimum as an account manager, preferably in the life insurance industry
• Bachelors degree in Marketing, Communications or related field
• A passion for driving change; ability to influence
• Bilingual English/Spanish
• Solid communication, organizational, interpersonal skills required to relate effectively within the organization
• Analytical skills to effectively deal with company financial information and sales reports
• Ability to prospect for new business
• Aggressive self-starter with strong presentation skills
• Success in developing and maintaining client relationships at all levels in an organization
• Proven track record of exceeding sales targets
• Proficient with Microsoft applications and Goldmine.
• Willing to travel to assigned accounts.
Interested candidates should email an updated resume and cover letter to:
Socorro Martinez | David Gomez & Associates, Inc. | Recruiter
20 N. Clark St. Suite 2900 | Chicago, IL 60602 | Office: 312.279.2003 | E-mail: smartinez@dgai.com
If you are an “Employer” or “Organization” seeking to post a position on e-Hispanics.com, please contact us at info@e-hispanics.com.
Founded in 2004, Voto Latino works to promote an enfranchised America by leveraging celebrity voices, the latest technology and youth themselves to promote positive change. Voto Latino seeks to empower our community. In 2006, Voto Latino launched the first national sms voter registration and GOTV project with Mobile Voter. Our joint community efforts brought us recognition.Voto Latino’s Public Service Announcements won award and nominations. Recently, Co-Founder Rosario Dawson received the 2007 Hispanic Heritage Award for Vision.
Visit http://www.votolatino.org for more information
